| Volkswagen Group: Adapting in the Age of AI |
| 作者姓名：Ning Su; Yulin Fang; Duan Yang; |
| | 商品編號：9B19E016 |
| 出版日期：2019/12/18 | 內容長度：10 頁 |
In 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), .....more
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| Volkswagen Group: Adapting in the Age of AI - Teaching Note |
| 作者姓名：Ning Su; Yulin Fang; Duan Yang; |
| | 商品編號：8B19E016 |
| 出版日期：2019/12/18 | 內容長度：6 頁 |
Teaching note for product 9B19E016.
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| Cathay Pacific: Navigating Digital Disruption |
| 作者姓名：Yulin Fang; Ning Su; Duan Yang; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19E002 |
| 出版日期：2019/03/01 | 內容長度：18 頁 |
In 2017, Cathay Pacific Airways Limited (Cathay Pacific) began its largest transformation program in 20 years in response to business hardships the airline had been experiencing since 2016. The program used digital enablement and insight orientation to realign the company’s newly defined business focuses and to establish supporting pillars for further development. Information technology (IT) not only played a lead role in this corporate transformation, .....more
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| Cathay Pacific: Navigating Digital Disruption - Teaching Note |
| 作者姓名：Yulin Fang; Ning Su; Duan Yang; |
| | 商品編號：8B19E002 |
| 出版日期：2019/03/01 | 內容長度：7 頁 |
Teaching note for product 9B19E002.
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